Real Simple Clean

Real Simple’s flagship magazine is the runaway leader in home care publications, and products bearing their name are sold online and in stores across the country.  We were invited to help launch their first venture into home cleaning products.

Using their existing brand and logo, we designed the labels and packaging, an e-commerce website, and the initial marketing push—including trade materials, magazine ads and a series of social media campaigns.

BRANDING. ART DIRECTION. GRAPHIC DESIGN. PACKAGING. WEB. ADVERTISING.